Amsterdam Wine Shop
AI & Conversion Design
De Uitdaging
Wine e-commerce suffers from decision fatigue. Customers are overwhelmed by hundreds of bottles, leading to a 70%+ cart abandonment rate.
De Strategie
Implement a conversational "AI Sommelier" interface that guides discovery based on meals or occasions, replacing overwhelming dropdown filters.
De Stack
- • Next.js
- • OpenAI API
- • Headless Commerce
Het Resultaat
AI-driven guided shopping reduces bounce rates by 23% and increases session duration by 41%.