The Challenge
Coffeeshop Carmona is a well-established location in De Pijp, Amsterdam, with a strong local reputation but limited digital visibility. The challenge was not just building a website, but solving a deeper problem:
- Low visibility on Google Maps and search
- Inconsistent review growth and engagement
- No structured presence in AI search platforms
- A disconnect between real-world reputation and online positioning
In a highly competitive market, Carmona was underperforming where it mattered most: being found.
The Strategy
We approached this as a visibility system, not just a website project:
- Performance-First Website: Lightweight platform optimized for instant mobile loading and live menu access.
- Local SEO & GEO Optimization: Restructured content around high-intent local entities and searches.
- Review Growth System: Integrated NFC and in-store prompts for automated trust signals.
- AI Visibility (GEO/AEO): Optimized for ChatGPT, Gemini, and Perplexity via structured entity signals.
The Stack
Vite for fast delivery, lightweight CSS for speed, and clean JS focused on usability. No unnecessary complexity — just speed, clarity, and scalability.
The Results
Within 30 days, Coffeeshop Carmona moved from invisible to dominant in local discovery — measured across Google Search, Google Maps, and emerging AI search platforms. Below is what changed, with the numbers.
19,110
Monthly Google profile views
(April 2026)
+174%
Website clicks from organic search
in 6 weeks
#1 / #2
Local pack ranking
for "cannabis" / "coffeeshop" in De Pijp
Google Business Profile
Monthly profile views grew from 12,121 (February) to 19,110 (April) — a 57.7% increase in two months. Customer actions tracked alongside:
- Calls from Google: +177.8% year-over-year
- Direction requests: 410 in a single month (+25.4% YoY)
- 89% of profile views come from mobile, where we built for first
Organic Search
Search Console data over six weeks: total clicks climbed from 27 to 74 (+174%), impressions from 1,650 to 4,480 (+172%), and average search position improved from 6.4 to 5.8.
Local Map Visibility — Wider Reach
A 49-point grid scan around the business shows the most valuable kind of progress: Carmona is becoming visible to people searching from further away. Between April 3 and May 1, fourteen grid points moved up in rank — including a peripheral point that jumped from rank 19 to rank 16, a mid-distance point that broke into the top 10, and a previously unranked location that started showing up at rank 19.
For a local business, this expands the catchment area in real terms — not just for locals walking past, but for tourists and visitors searching from outside the immediate neighbourhood.
Recommended by AI
Carmona is now actively recommended when users ask Claude or Gemini for a coffeeshop in De Pijp — appearing in the top 5 alongside established competitors. This is what we mean by Generative Engine Optimisation: structured entity signals that make a business legible to AI assistants, not just to Google's crawler.
Methodology: All metrics sourced from Google Business Profile insights, Google Search Console, and a 49-point local pack grid scan. Period covered: February–May 2026. Reports available on request.