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Boutique Retail Store

CRM & Omnichannel Automation

The Challenge

Disconnected in-store and online customer data prevents effective retargeting, losing potential repeat sales.

The Strategy

Integrate a unified CRM to trigger automated SMS campaigns and cart abandonment sequences based on real-time shopping behavior.

The Stack

  • • Next.js
  • • Shopify Storefront API
  • • Klaviyo

The Outcome

Recovered abandoned carts and a measurable increase in Customer Lifetime Value (CLV).