Amsterdam Wine Shop

AI & Conversion Design

The Challenge

Wine e-commerce suffers from decision fatigue. Customers are overwhelmed by hundreds of bottles, leading to a 70%+ cart abandonment rate.

The Strategy

Implement a conversational "AI Sommelier" interface that guides discovery based on meals or occasions, replacing overwhelming dropdown filters.

The Stack

• Next.js
• OpenAI API
• Headless Commerce

The Outcome

AI-driven guided shopping reduces bounce rates by 23% and increases session duration by 41%.